A Rose By Any Other Name… Is Still A Vulva

I’m sure with one glace you’ll recognize the vulva or yoni in all her glory, but a vintage ad from 1975 asks you, “Do You Know What The Flower Of Life Really Is?”

LOOK CLOSELY…
WHAT AN ATTENTION GETTER!

Break the ice — or start a conversation at the same time with this beautiful, eye-catching piece of Jewelry.

Everyone will have something different to say about it…

The epitome of sexuality, “THE FLOWER OF LIFE” pleases all… a lovely blossom for which all men yearn and to which they return time after time… after time.

Designed by a famous voyeur with a love of nature, this erotic pendant is designed in bold 14K gold plate on a fine 18″ chain.
Goes with any outfit!

RUSH YOUR ORDER
and be the first one to show it… like it is!!!
Even better — get two — one for your mate and one for you — THIS IS TOGETHERNESS!

vintage retro flower of life vulva jewelry advertisement

Odd phrasing aside (and some of it is quite odd), I’d like to point out a few things.

Firstly, and sadly, the seller of the ad does not mention what publication it was in… Was it a woman’s magazine or a men’s mag? In reading & rereading the sales pitch, I can go either way. Whatever the publication, it must have been a relatively mainstream hetero-normative one as the ad copy clearly did not recognize that not all men yearn for, let alone return to, such a lovely blossom as the female yoni.

The same 1970s feminism which encouraged women to use mirrors to look at themselves (including in group sessions) often mentioned LGBT rights. To be sure, feminism hasn’t always been as inclusive as it could have been; then or now. But then not all feminist groups were pushing the whole mirror thing either. It was rather radical. But then, as I mentioned, the 1970s was a very confusing time.

Some women gathered with mirrors to look at their vaginas and tell themselves how beautiful they were ~ a grown-up version of Free to Be… You and Me. Others, who presumably had already done the mirror thing, met to discuss sex as power, how women had it and that it was OK to use it ~ and if he didn’t respond to it, he was likely gay. And that was OK too. As was the fact that you might not only find women succumbing to your sexual power, but you might prefer it. All of this likely sent more than a few women back to the mirror with questions.

…And while Cosmo told us that it was OK to go to an orgy, they did so while telling women what to wear ~ which really seemed to send the message of dressing for others, not of the freedom portended.

…The cognitive dissonance was huge

I can only imagine how wearing “The Flower Of Life” vulva necklace played out. Likely it was as mixed as the old risque t-shirt designs. I’m sure everyone would have something different to say about it.

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